What is Online Marketing?

online marketing

What is Online Marketing?

Online Marketing is a technique to get the organization’s name out to the public. This kind of company’s endorsement may have different forms like just simple subtle messages. In simple words, it is an effort to advertise your company that uses an online network to reach different people at a time.


Even if you are an introvert or you even if you do not like leaving your bed, you do not need to worry as online marketing is the best option for you. It requires just you and your skills by just sitting on a couch. Through online marketing, you can also make many online network connections. Just being a one-man army or I must say that even a one-woman army as well can have a huge business from the comfort of your home and shoot at the life of your dreams. 

If you also want to have fun and enjoy doing your work or even if you want to make it your side-hustle, let me introduce you to the world of online marketing.

Online Marketing Impact

Online business has grown on a global scale. There are millions of websites on the internet trying to reach customers with various perspectives. The Internet has grown immensely and nearly 80%of the world population seeks the online sources for the information.

Imact of online Marketing on business [Infographic]

The market reach has expanded. The number of E-commerce websites has risen in a short time. Online shopping has become a modern trend. With online marketing, both businesses and customers are getting benefitted.

The impact can be judged by increasing numbers of tools and techniques to provide help to buyers and measure the results. Nearly a billion is spent on advertising on the internet. It shows the exact picture of the impact of internet marketing on the businesses. The effect of business promotion is overt as millions of marketers are making huge profits.

Benefits of Internet Marketing

1. Worldwide Reach 

With the use of the internet, businesses on the online platform get to interact with a lot of customers and the users for their products and services.

Online Platform

All types of businesses, whether it is a multinational company or just a start-up, get wide access to millions of people. The endorsement is done on a much greater level through the advertising tools that you use. The higher the number of visitors on your page, the higher the sales you will make.

2. All-Day-Everyday Marketing

One can use online marketing whenever one wishes to. On top of that, you do not have to worry about the time variations in different parts of the world.

Online Marketing

Your potential customers can have access to your website whenever they feel like it. This is one of the most helpful features of online marketing, as the time clock does not act as a barrier.

3. Cost-Effective 


Internet marketing can be done at an affordable rate. It involves low cost and does not affect the company budget. Due to its usage, businesses can cut the extra cost and put that money into some other use. It is much cheaper than television or radio advertisements and helps to be successful in a short period. 

4. Maintains Online Business Relationships 

Online marketing can help you be in touch with your target audience as long as you have an online presence. Your customers will easily find you by accessing the online website.

Business to consumer

You can also stay in touch with your customers by sending those online coupons, giving online special discounts, or make them aware of the new product. It is an added opportunity to continue interacting with your customers to increase your sales.

5. Track Results

Statistical Data

Internet marketing gives you a great chance to track your results and your business growth. This gives a better way to analyze your statistical improvement. If your sales drop down, you will find a reason for it in less time and improve your website.

Cons of Online Marketing

1. High Competition:

Competitive Market

One of the biggest drawbacks to online marketing is high competition. It can be very difficult to make your online work and content stand out with companies around the world competing. You need to have faith in your work and patience for the long-run success.

2. No Immediate Trust

Customer Trust

You cannot trust online marketing to fetch you amazing results instantly because online advertising is everywhere. It can take some time for your online business marketing to gain the trust of the audience and convert them into your customers.

3. Skill and Knowledge Required 

Marketing Skill

Internet marketing requires a great deal of knowledge and skills to be at the top and be called successful. Many businesses find it easy and helpful to hire an advertising firm to help them with the marketing strategy.

Types of Online Marketing

There are seven main types of internet marketing. Each of these includes different online marketing strategies. Using these together adds a great advantage to your online work.

1. Social Media Marketing 

It is the process of extracting customers on your website through other social media platforms like Instagram, Twitter, Facebook, etc. it can be divided into two ways:

Social Meida Marketing
  • Organic social media marketing 
  • Paid social media marketing

2. Search Engine Optimization

Search engine optimization also known as SEO is the process of optimizing the digital content to improve the search engine rankings, which in turn will increase the traffic or the number of people to your website. 

Search engine optimization

In other words, if you want your education-based website to appear at the top of Google’s search results whenever someone searches for ‘class 12th help books’. Well, the process you would use to make that happen is SEO.

So, How does SEO work?

Search engines use ‘crawler bots’ which crawls the internet and builds an index of the content available online. Then, whenever someone searches for a particular thing using a relevant keyword, the search engine will give the results of the most useful results.

3. Content Marketing

It is a continuous process of creating, distributing, and promoting relevant online materials in a way that is designed to attract, engage, and convert your target audience into potential customers using a strategical way.

Content Marketing

There are countless forms of content that various organizations use to do this such as:

  • Video content
  • Blogs
  • Emails
  • Webinars
  • Podcast

Even the article that you are reading right now is content marketing.

Content marketing works with many other types of internet marketing. Especially it works with social media marketing and SEO.

Social media is one of the main platforms for the promotion of the content.

Talking about the SEO related to content marketing, SEO is the best way to get your brand higher in the search engine result pages also known as SERP.

4. Influencer Marketing 

Influencer Marketing

It is something that is done by an influencer. An influencer is someone who has a large online following. It can be said that it is a process of working with the influencers to promote a product of a particular brand or service to their online following.

Before internet marketing, influencer marketing was the only option for large brands who could afford to work with big-name celebrities.

5. Affiliate Marketing 

It is the internet referral marketing. A business sets up a program that pays commissions to external websites or individuals for the buyers or the sales they generate.

Affiliate Marketing

It allows internet marketers and other influencers to generate money through endorsing another business’s products and services. It is deeply linked with social media marketing, content marketing, and influencer marketing 

6. E-mail Marketing 

E-mail Marketing

It is the use of email to send direct marketing messages to people in an attempt to gain a new audience and retain existing customers.to begin with, email marketing you need to have some good email addresses. It works in partnership with social media marketing and content marketing. After capturing some email addresses you can begin to nurture your email subscribers with content, special discounts, and giveaways. This helps in boosting sales.

7. Pay Per Click Advertisements 

Pay Per Click Advertisement

Pay per click advertisements or PPC means that advertisers will a fee or nominal amount each time a user clicks on one of its ads. It is a form of internet marketing where advertisers pay to show their adverts on search engines and other online networking sites such as Facebook, Instagram, Twitter, etc.


Internet marketing is the real deal. We must pay gratitude that in the 21st century we have a tool called the internet through which we can exercise online marketing to set up online businesses which can make everyone financially independent. Just with the right kind of knowledge and daily consistency can make you the king of the o line marketing.

Although it’s not easy, it is hard and if you do anything right, it’s harder. Just the thing is, to get ahead, you need to get started. 

I hope this guide helped you in forming your base in the world of online marketing. What are you waiting for? JUST BEGIN!

Frequently Asked Questions

Q-1 How to get started in online marketing?

Ans. Interestingly, one-day nobody may know and your online website but then one day you gain momentum and your previous days and efforts can help you fuel your future growth.

1. First, build something worth talking about.
2. Learn to launch your brand like a new product.
3. Use online marketing strategies to drive traffic on your site.
4. Be patient. it will not be as simple as the morning walk in the park but it is even not tougher than YOU!
5. Voila! You enter the online marketing world.

Q-2 How to do online marketing?

Ans. 1. Get involved in social media
2. Start blogging
3. Build relationships with the media
4. Offer relevant and valuable content to your audience
5. Pay attention to your statistical information
6. Make sure your email speaks to the recipient
7. Make your On-Site SEO perfect
8. DIY trick can do wonders. 

Q-3 How can I learn online marketing?

Ans. The easiest way to learn internet marketing is, to begin with, your site such as a WordPress blog. Then just practice writing content and start promoting it. From that level, you can get into more advanced forms of internet marketing.

Q-4 Where can I learn online marketing for free?

Ans. There are various free online marketing courses in which you can try and learn internet marketing only by sitting at home.
1. Google online marketing course(free with certification)
2. SEMRUSH academy (free with certification)
3. ClickMinded Digital Marketing Courses (free and paid with certification)
4. HubSpot Online Marketing Course( free with certification)

Q-5 What are the online marketing tools?

Ans. Several tools can be used to build and maintain a good online marketing program
1. Search engine marketing(SEM)
2. Search engine optimization (SEO)
3. Events and webinars
4. Marketing analytics
5. Display advertising

Q-6 What does an online marketer do?

Ans. An online marketer drives more and more traffic to a website for helping a company to generate more sales and audience. This is done through a variety of channels like emails, SEO, paid ads, or even content marketing. 

Q-7 Is online marketing expensive?

Ans. With the use of online marketing, you have two options, either to go after free traffic sources or paid traffic sources. With free ones, you just have to put in the time and with the paid ones, you have to pay some charges. 

Q-8 Does Online Marketing Works?

Ans. The truth is that online marketing is only about the strategies you use for the up-gradation of your website just like increasing the leads and traffic on your site. It takes a lot more than effort and time than you think. If you don’t pay enough time, energy, and money as well on it then you’re probably not going to get the desired results.

Jagriti Pal

I am pursuing a major in English Literature and a minor in Psychology from Delhi University. Exploring myself in the fields of poetry, writing, psychology, dancing, digital marketing, and photography, I push myself beyond my limits which makes me an ALL-ROUNDER everyone looks for.

4 thoughts on “What is Online Marketing?

  1. Raj vats says:

    Great and amazing content ?
    Soo detailed and the question answers just made everything more clear ?
    Thank you ♥️

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